วิทยานิพนธ์ (Thesis)http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1772026-06-04T20:44:44Z2026-06-04T20:44:44ZA study on resiliency of coffee roaster business in Northern Thailand regionTaratep Teeparakornponghttp://mfuir.mfu.ac.th:80/xmlui/handle/123456789/17042026-05-06T07:04:19Z2024-01-01T00:00:00ZA study on resiliency of coffee roaster business in Northern Thailand region
Taratep Teeparakornpong
Samatthachai Yamsa-ard
Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2024
2024-01-01T00:00:00ZThe study of racecourses site selection - A case study of Hainan province, ChinaWang, Xiaozhihttp://mfuir.mfu.ac.th:80/xmlui/handle/123456789/16722026-04-09T04:56:47Z2021-01-01T00:00:00ZThe study of racecourses site selection - A case study of Hainan province, China
Wang, Xiaozhi
Pornwasin Sirisawat
Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2021
2021-01-01T00:00:00ZA study of supply chain trust and consumer behavior in social commerce: An extended theory of planned behavior analysis in Thailand's digital marketplaceWei Lihttp://mfuir.mfu.ac.th:80/xmlui/handle/123456789/16572026-04-09T03:23:21Z2024-01-01T00:00:00ZA study of supply chain trust and consumer behavior in social commerce: An extended theory of planned behavior analysis in Thailand's digital marketplace
Wei Li
Tosporn Arreeras
Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2024
2024-01-01T00:00:00ZA study on school trip mode choice in Chiang Rai city area using a multinomial logit regression approachChanyanuch Pangdermhttp://mfuir.mfu.ac.th:80/xmlui/handle/123456789/12522025-12-15T07:21:13Z2025-01-01T00:00:00ZA study on school trip mode choice in Chiang Rai city area using a multinomial logit regression approach
Chanyanuch Pangderm
Tosporn Arreeras
This study investigates school trip mode choice behavior among senior high school students in Mueang Chiang Rai District, Thailand, with a focus on environmental conditions, particularly adverse weather, that influence transportation decisions. Given Chiang Rai’s unique geographic and climatic context, characterized by seasonal haze and limited transport infrastructure, understanding students' commuting preferences is critical for designing sustainable and equitable school transportation systems. This research collected data from 472 student respondents across six extra-large schools using structured questionnaires. The analysis employed both Multinomial Logit (MNL) regression and Exploratory Factor Analysis (EFA) to examine the relationship between travel behavior and influencing factors.
The findings reveal motorcycles as the most common mode under normal weather conditions, while adverse weather significantly reduces their use, with a corresponding increase in private vehicle and school bus usage. Key determinants of mode choice include household vehicle ownership, income, travel distance, waiting time, and perceived safety. The EFA identified latent variables such as convenience, environmental satisfaction, and transport reliability that further shape behavior.
These insights suggest the need for resilient school transport policies that address equity and environmental sustainability. Strategies such as expanding formal school bus services, improving weather-protected infrastructure, and promoting active travel for short-distance students are recommended. The study highlights the importance of integrating behavioral modeling with local policy to improve transport accessibility for students in secondary urban regions of Thailand.
Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2025
2025-01-01T00:00:00Z