Ramill Phopluechai(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2025-09-30)
This study explores how smog crisis events influence travel mode choices in Chiang Rai, Thailand. As seasonal air pollution becomes more severe, understanding its impact on urban mobility is essential for public health and ...
Zijian Feng(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
The study conducted an in-depth investigation of supplier selection criteria for hotpot restaurants in Chiang Rai, Thailand, focusing on improving supplier management practices. Using a quantitative approach, surveys were ...
Jeeranan Wandee(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
This study aimed to identify the challenges of Thai rubber industry under the responsibility of RAOT and to test a solution which explore the acceptance of blockchain traceability platform by a proposed UTAUT model among ...
Jirasin Punyawong(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
The increasing demand for consumable ice in Thailand has been significantly driven by global warming and the post-COVID-19 economic and social recovery. As a result, Thai consumers are incorporating more ice into their ...
Tony Mendy(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
Humanitarian logistics is pivotal in ensuring effective and timely aid delivery to communities affected by disasters. This thesis examines the critical success factors (CSFs) influencing the performance of humanitarian ...
Jina Fan(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
This study utilizes the Extended Theory of Planned Behavior (ETPB) to examine the psychological, emotional, and behavioral factors influencing rental intentions among 420 tourists. Using structural equation modeling (SEM), ...
Suchada Phonsitthangkun(Mae Fah Luang University. Learning Resources and Educational Media Centre, 2024)
This study examines factors influencing Thai commuters’ willingness to adopt Mobility as a Service (MaaS) using an extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The model incorporates privacy ...