Abstract:
This academic article examines the roles and processes of Thai tour guides in problem-solving when tourists die during their tours. Such incidents impact both safety and confidence in Thailand’s tourism industry. Based on the author's direct experience with tourist fatalities while working as a tour guide. Tourist guides are essential in these situations, coordinating with tourists and relevant agencies, including emergency medical services, investigative officers, embassies, and tour companies, while also communicating with the deceased’s family. The problem-solving process begins with self-control, situation assessment, contacting relevant agencies, and proper problem management, including providing mental health care to affected tourists. This article highlights the necessity of skills such as self-control, leadership, and victim assistance, enabling tour guides to manage complex situations swiftly and minimize the impact on those involved. The article also proposes methods for developing Thai tour guides to enhance their ability to handle emergency situations and elevate safety standards in the Thai tourism industry.
