The COVID-19 pandemic has had far-reaching impacts beyond physical health, significantly affecting the mental well-being of college students, particularly by contributing to higher levels of depression. This study investigates ...
This study aims to develop a structural equation model (SEM) illustrating how Integrated Marketing Communication (IMC) strategies can effectively enhance tourist engagement and promote conservation efforts at natural tourist ...
This research aimed to (1) study the community context, cultural capital, and local wisdom associated with the art of crafting ceremonial offerings for the Suep Chata ritual of the Yong people in Wiang Tha Kan (2) extend ...
This academic article examines the roles and processes of Thai tour guides in problem-solving when tourists die during their tours. Such incidents impact both safety and confidence in Thailand’s tourism industry. Based on ...
This study examines the impact of local food on tourist experiences, travel behavior, and sustainable gastronomy tourism in Chiang Mai, Thailand. Specifically, it explores (1) how local cuisine influences tourist satisfaction ...
Nawabzada Mir Jamal Khan Raisani; Nichan Singhaputargun(Research Administration Division, Mae Fah Luang University, 2025-08-18)
This study investigates the conflict and violence in Balochistan, Pakistan, with a focus on identifying root causes and exploring reconciliation strategies to foster long-term peace and stability. The research employs a ...
Yuthpong Chantrawarin(Research Administration Division, Mae Fah Luang University, 2025-01-23)
This study examines the economic influence of China in Laos’s Special Economic Zones (SEZs) and the resulting security implications for Thailand’s Golden Triangle region. Using a qualitative approach—including field ...
Srisangkaew, Kulrisa(Research Administration Division, Mae Fah Luang University, 2024-08-21)
Film-induced tourism has gained significant attention over the last decade and greatly impacts the economics of many destinations. Nevertheless, it can generate negative impacts in terms of environmental dimension and ...