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The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university
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| dc.contributor.author | Nopparat Karnkayan | en_US |
| dc.date.accessioned | 2026-01-05T09:33:12Z | |
| dc.date.available | 2026-01-05T09:33:12Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1447 | |
| dc.description | Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015 | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Mae Fah Luang University. Learning Resources and Educational Media Centre | en_US |
| dc.subject | Branding (Marketing) -- Management | en_US |
| dc.title | The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.advisor | Tan, Chai Ching | en_US |
