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การบริหารวิสาหกิจ

การบริหารวิสาหกิจ

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The roles played by soft and hard service quality and empathic caring towards patien satisfaction and loyalty: A study of views of patients on private and public hopsitals in Chiang Rai

Mee Hnay (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Validating a job characteristics model of organizational commitment and in-role and extra-role corporate citizenship behaviour : A case of Sansai Steel Center co., Ltd. in Chiang Rai province

Sirirat Srirattanaprasit (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Job Demands and resources as antecedents of employee satisfaction, loyalty, and performance : Case with the construction industry in Chiang Rai, Thailand

Warut Srisuwan (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand

Nang Mya Mya Swe (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Adapting the triadic reciprocal determinism of social cognitive theory to study student performance : Comparative study between tutoring and without it for accounting subject at Mae Fah Luang University

Anchittha Nanan (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Adapting servqual for use in the theory of planned behavior in studying customer's behavioral intention towords contractor's servicesin Chiang Rai, Thailand

Ittipon Niraphai (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Studying the interrelationship structure between brand 3I (brand identity, brand integrity, and brand image) and brand trust and attitude in Islamic marketing context : A case with Rumah Zakat Indonesia

Irfandi Djailani (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university

Nopparat Karnkayan (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)
Adapting theory of planned behaviors in studying coffee shop's consumer behaviors in Thailand

Thandar Maw (Mae Fah Luang University. Learning Resources and Educational Media Centre, 2015)

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