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Adapting servqual for use in the theory of planned behavior in studying customer's behavioral intention towords contractor's servicesin Chiang Rai, Thailand
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| dc.contributor.author | Ittipon Niraphai | en_US |
| dc.date.accessioned | 2026-01-06T06:41:13Z | |
| dc.date.available | 2026-01-06T06:41:13Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1451 | |
| dc.description | Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015 | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Mae Fah Luang University. Learning Resources and Educational Media Centre | en_US |
| dc.subject | Construction industry -- Thailand | en_US |
| dc.title | Adapting servqual for use in the theory of planned behavior in studying customer's behavioral intention towords contractor's servicesin Chiang Rai, Thailand | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.advisor | Tan, Chai Ching | en_US |
