A study of supply chain trust and consumer behavior in social commerce: An extended theory of planned behavior analysis in Thailand's digital marketplace

Wei Li

dc.contributor.author	Wei Li	en_US
dc.date.accessioned	2026-04-09T03:23:17Z
dc.date.available	2026-04-09T03:23:17Z
dc.date.issued	2024
dc.identifier.uri	http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1657
dc.description	Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2024	en_US
dc.language.iso	en_US	en_US
dc.publisher	Mae Fah Luang University. Learning Resources and Educational Media Centre	en_US
dc.subject	Supply chain management	en_US
dc.subject	Electronic commerce	en_US
dc.subject	Consumer behavior	en_US
dc.subject	Confirmatory factor analysis	en_US
dc.subject	Structural equation modeling	en_US
dc.title	A study of supply chain trust and consumer behavior in social commerce: An extended theory of planned behavior analysis in Thailand's digital marketplace	en_US
dc.type	Thesis	en_US
dc.contributor.advisor	Tosporn Arreeras	en_US