The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university

Please use this identifier to cite or link to this item: http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1447

Full metadata record

DC Field	Value	Language
dc.contributor.author	Nopparat Karnkayan	en_US
dc.date.accessioned	2026-01-05T09:33:12Z	-
dc.date.available	2026-01-05T09:33:12Z	-
dc.date.issued	2015	-
dc.identifier.uri	http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1447	-
dc.description	Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015	en_US
dc.language.iso	en_US	en_US
dc.publisher	Mae Fah Luang University. Learning Resources and Educational Media Centre	en_US
dc.subject	Branding (Marketing) -- Management	en_US
dc.title	The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university	en_US
dc.type	Thesis	en_US
dc.contributor.advisor	Tan, Chai Ching	en_US
Appears in Collections:	การค้นคว้าอิสระ (Independent Study)

Files in This Item:

File	Description	Size	Format
113022-Abstract.pdf	Abstract	427.65 kB	Adobe PDF	View/Open
113022-Fulltext.pdf	Fulltext	43.03 MB	Adobe PDF	View/Open