Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand

Please use this identifier to cite or link to this item: http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1453

Full metadata record

DC Field	Value	Language
dc.contributor.author	Nang Mya Mya Swe	en_US
dc.date.accessioned	2026-01-06T06:46:56Z	-
dc.date.available	2026-01-06T06:46:56Z	-
dc.date.issued	2015	-
dc.identifier.uri	http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1453	-
dc.description	Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015	en_US
dc.language.iso	en_US	en_US
dc.publisher	Mae Fah Luang University. Learning Resources and Educational Media Centre	en_US
dc.subject	Marketing	en_US
dc.subject	Consumer satisfaction	en_US
dc.title	Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand	en_US
dc.type	Thesis	en_US
dc.contributor.advisor	Tan, Chai Ching	en_US
Appears in Collections:	การค้นคว้าอิสระ (Independent Study)

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