Please use this identifier to cite or link to this item:
http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1447| Title: | The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university |
| Authors: | Nopparat Karnkayan |
| metadata.dc.contributor.advisor: | Tan, Chai Ching |
| Keywords: | Branding (Marketing) -- Management |
| Issue Date: | 2015 |
| Publisher: | Mae Fah Luang University. Learning Resources and Educational Media Centre |
| Description: | Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015 |
| URI: | http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1447 |
| Appears in Collections: | การค้นคว้าอิสระ (Independent Study) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 113022-Abstract.pdf | Abstract | 427.65 kB | Adobe PDF | View/Open |
| 113022-Fulltext.pdf | Fulltext | 43.03 MB | Adobe PDF | View/Open |
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