Please use this identifier to cite or link to this item:
http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1453| Title: | Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand |
| Authors: | Nang Mya Mya Swe |
| metadata.dc.contributor.advisor: | Tan, Chai Ching |
| Keywords: | Marketing;Consumer satisfaction |
| Issue Date: | 2015 |
| Publisher: | Mae Fah Luang University. Learning Resources and Educational Media Centre |
| Description: | Independent Study (M.B.A.) -- Entrepreneurial Management, School of Management. Mae Fah Luang University, 2015 |
| URI: | http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1453 |
| Appears in Collections: | การค้นคว้าอิสระ (Independent Study) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 113027-Abstract.pdf | Abstract | 446.88 kB | Adobe PDF | View/Open |
| 113027-Fulltext.pdf | Fulltext | 2.02 MB | Adobe PDF | View/Open |
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