Please use this identifier to cite or link to this item:
http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1657| Title: | A study of supply chain trust and consumer behavior in social commerce: An extended theory of planned behavior analysis in Thailand's digital marketplace |
| Authors: | Wei Li |
| metadata.dc.contributor.advisor: | Tosporn Arreeras |
| Keywords: | Supply chain management;Electronic commerce;Consumer behavior;Confirmatory factor analysis;Structural equation modeling |
| Issue Date: | 2024 |
| Publisher: | Mae Fah Luang University. Learning Resources and Educational Media Centre |
| Description: | Thesis (M.B.A.) -- International Logistics and Supply Chain Management, School of Management. Mae Fah Luang University, 2024 |
| URI: | http://mfuir.mfu.ac.th:80/xmlui/handle/123456789/1657 |
| Appears in Collections: | วิทยานิพนธ์ (Thesis) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 138887-Abstract.pdf | Abstract | 5 MB | Adobe PDF | View/Open |
| 138887-Fulltext.pdf | Fulltext | 8.25 MB | Adobe PDF | View/Open |
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