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Issue Date	Title	Author(s)
2015	The roles played by soft and hard service quality and empathic caring towards patien satisfaction and loyalty: A study of views of patients on private and public hopsitals in Chiang Rai	Mee Hnay; Tan, Chai Ching
2015	Validating a job characteristics model of organizational commitment and in-role and extra-role corporate citizenship behaviour : A case of Sansai Steel Center co., Ltd. in Chiang Rai province	Sirirat Srirattanaprasit; Tan, Chai Ching
2015	Job Demands and resources as antecedents of employee satisfaction, loyalty, and performance : Case with the construction industry in Chiang Rai, Thailand	Warut Srisuwan; Tan, Chai Ching
2015	Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand	Nang Mya Mya Swe; Tan, Chai Ching
2015	Adapting the triadic reciprocal determinism of social cognitive theory to study student performance : Comparative study between tutoring and without it for accounting subject at Mae Fah Luang University	Anchittha Nanan; Tan, Chai Ching [
2015	Adapting servqual for use in the theory of planned behavior in studying customer's behavioral intention towords contractor's servicesin Chiang Rai, Thailand	Ittipon Niraphai; Tan, Chai Ching
2015	Studying the interrelationship structure between brand 3I (brand identity, brand integrity, and brand image) and brand trust and attitude in Islamic marketing context : A case with Rumah Zakat Indonesia	Irfandi Djailani; Tan, Chai Ching
2015	The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university	Nopparat Karnkayan; Tan, Chai Ching
2015	Adapting theory of planned behaviors in studying coffee shop's consumer behaviors in Thailand	Thandar Maw; Tan, Chai Ching