Browsing by Author Tan, Chai Ching
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2015 | The 3I of brand (brand identity, brand integrity and brand image) in developing brand loyalty for cosmetics industry - an exploratory research by looking at the view of the students from a case university | Nopparat Karnkayan; Tan, Chai Ching |
| 2015 | Adapting servqual for use in the theory of planned behavior in studying customer's behavioral intention towords contractor's servicesin Chiang Rai, Thailand | Ittipon Niraphai; Tan, Chai Ching |
| 2015 | Adapting theory of planned behaviors in studying coffee shop's consumer behaviors in Thailand | Thandar Maw; Tan, Chai Ching |
| 2015 | Job Demands and resources as antecedents of employee satisfaction, loyalty, and performance : Case with the construction industry in Chiang Rai, Thailand | Warut Srisuwan; Tan, Chai Ching |
| 2015 | Roles played by service quality, hedonic and utilitarian values on customer satisfaction, behavioral intention and customer loyalty in Korean and Japanese restaurants : Case in Chiang Rai, Thailand | Nang Mya Mya Swe; Tan, Chai Ching |
| 2015 | The roles played by soft and hard service quality and empathic caring towards patien satisfaction and loyalty: A study of views of patients on private and public hopsitals in Chiang Rai | Mee Hnay; Tan, Chai Ching |
| 2015 | A student traits-behavior-performance model in studying how traits of personality, emotionality and leadership influences student's perceived academic and non-academic performances : Case with Mae Fah Luang university | Nanda Soe Myint; Tan, Chai Ching |
| 2015 | Studying the interrelationship structure between brand 3I (brand identity, brand integrity, and brand image) and brand trust and attitude in Islamic marketing context : A case with Rumah Zakat Indonesia | Irfandi Djailani; Tan, Chai Ching |
| 2015 | Validating a job characteristics model of organizational commitment and in-role and extra-role corporate citizenship behaviour : A case of Sansai Steel Center co., Ltd. in Chiang Rai province | Sirirat Srirattanaprasit; Tan, Chai Ching |
